Case Study
Moving Puzzles
Movement, play, and problem-solving — brand and website
Strategy Logo Development Brand System Web Design Web Development
The Moment
A growing movement practice needed a website, but its existing logo and visuals didn’t reflect the depth or philosophy of the work.
Strategic Direction
Clarify the core ideas — movement, connection, and play — and translate them into a simple, flexible identity that could evolve alongside the practice.
Execution
Designed a new logo and visual identity, paired with a website that clearly structured offerings across move, connect, and puzzle.
The Shift
A coherent foundation that allowed Moving Puzzles to present itself with clarity and confidence as the business continued to evolve.
What This Reinforced
Early brand decisions don’t need to be perfect — they need to be coherent enough to support growth.
